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17 Feb 2017



Written by Robert Vaughn
As technology improves and video becomes the primary and most practical way to communicate, equipment and software manufactures increase their effort to sell simple to use products that cost less and are purchased by large number of “Users”. This old/new marketing concept has its roots in the software industry: today, software companies call their products “Apps” and measure success by the number of “downloads”. Apps are sold for $1.99 to $34.99 on virtual online stores, generating millions of downloads worldwide. At the end the consumer wins: the new economy increased competition, lowered the cost of software production, and shorten the life span of new product release forcing...